Malibu Boats Just Ride Tour Rebrand
The Malibu Boats Just Ride Tour is a high-energy, on-water event series that travels across the country to showcase Malibu’s latest wake and surf boat technology. It’s designed to give riders, families, and watersports enthusiasts a chance to experience the performance of Malibu boats firsthand.
The 2024 redesign gave us an exciting opportunity to reimagine not just the Just Ride Tour (JRT), but also the Rider Experience (RE). By unifying both events, we streamlined our branding and aligned them with distinct yet complementary goals—JRT focusing on fun, hands-on, sales-driven engagement, while RE emphasizes competition, connection, and community.
