Malibu Boats Just Ride Tour Rebrand
The Malibu Boats Just Ride Tour is a high-energy, on-water event series that travels across the country to showcase Malibu’s latest wake and surf boat technology. It’s designed to give riders, families, and watersports enthusiasts a chance to experience the performance of Malibu boats firsthand.
The 2024 redesign gave us an exciting opportunity to reimagine not just the Just Ride Tour (JRT), but also the Rider Experience (RE). By unifying both events, we streamlined our branding and aligned them with distinct yet complementary goals—JRT focusing on fun, hands-on, sales-driven engagement, while RE emphasizes competition, connection, and community.
Key Features of the events:
Demo Rides:
Attendees get to ride behind and drive Malibu’s flagship boats.
Pro Coaching:
Malibu pro athletes are on-site to offer wakeboard and surf tips.
Hands-On Experience:
Participants can test out features like Surf Gate®, Power Wedge®, and Malibu Command Center™.
Family-Friendly Vibe:
It’s more than just a demo—it’s a fun day on the water with music, giveaways and food at many locations with our local dealer.
Nationwide Tour Stops:
The tour hits top lakes and boating destinations across the U.S. each season.
Brand Collaborations:
Tie-ins with surf and outdoor brands for co-branded gear giveaways and demo accessories.
Amateur Competition:
A welcoming environment where up-and-coming riders compete in wakesurf and wakeboard divisions, from beginners to seasoned amateurs.
Pathway to Nationals:
For many, it’s a stepping stone—Rider Experience serves as a qualifier for regional and national events in the USA Wakeboard series.
