Animations & Project management
For model year 2025, Malibu launched a completely redesigned dash and operating system. This was a pivotal step in redefining the on-water experience. As project lead, I directed the vision for the new Command Center, balancing innovation with simplicity and ease of use.
Partnering with outside creative teams, I worked closely with copywriters, animators, and sound designers to deliver a seamless, immersive launch video. The result was a next-generation command center that elevated functionality while reinforcing Malibu’s reputation for design leadership.
This evergreen campaign was strengthened with supporting static content for social reels and posts. Campaign assets — from banner graphics to social media materials were then distributed across Malibu’s dealer network to maximize reach and consistency.
I also contributed to the development of user profile icons, giving users the ability to choose an icon that best reflects their personality.
Animations & Project management
In 2024, Malibu launched its “Truth On the Water” campaign, designed to articulate what sets the brand apart. The core message was simple: the only way to truly understand Malibu’s difference is to experience its tech firsthand. As project lead, I oversaw the creation of multiple videos that showcased our technology in action, highlighting how Malibu’s innovations distinguish us from the competition.
1.) Truth In Surf
2.) Truth In Surf Technology
3.) Truth in Command Center
