Apparel management & Design
Malibu Boats and Axis Wake Research clothing designs and creative direction.
Each summer we introduce a new line of shirt designs and custom accessories. In 2018, I started work with a team who sources and manages our gear store. My vision was to strengthen the brand and elevate the materials worthy of a high end boating company.
I started by having simple core logo T's and branching out after those were complete. Below you can see some of my favorites.